Kevin Coupe is a writer specializing in creating unique portraits of
"Main Street"-type businesses in the U.S. and around the world,
focusing on the unique dynamic that exists between retailers,
manufacturers and consumers. Working in print, video and online, Kevin
captures the special relationship between shopkeeper and shopper,
especially in a technological society in which the rules and roles are
constantly changing. And, as a speaker on these same subjects, Kevin
has enlightened and entertained audiences around the globe.
Currently, he is the founder and "Content Guy" of MorningNewsBeat.com,
a daily news and information site for retailers and manufacturers that
features "Retail News with a Point of View," reaching thousands of
people and businesses each day.
In addition to currently writing for a number of media outlets, Kevin
also operates his own independent web content/video
production/freelance writing/marketing consulting company, Coupe
Communications. Among his recent clients: GE Capital Commercial
Finance, Philips Media, Stew Leonard's, Diamond-Friedman/Japan, Kraft
Foods and OnSafari.com.
Kevin makes presentations to a variety of business groups, including
the Food Marketing Institute, CIES World Food Business Summit, The
Distribution Economics Institute of Japan, National Grocers
Association, National Frozen Food Association, the Western Association
of Food Chains, and numerous state and private organizations. Kevin
also makes sales presentations to major distributor and suppliers,
including Hy-Vee and Bunzl Distribution.
He is a frequent guest lecturer at colleges that include Michigan State
University, St. Joseph's University, Cornell University, and Portland
State University.
In charge of all editorial content for IdeaBeat.com, Kevin was
responsible for all the editorial content on a web site designed to
create a virtual community for retailers and manufacturers, focusing on
what he called "big ideas for thought leaders." Kevin covered breaking
news and events, wrote opinion columns, delivered radio commentaries
and wrote and produced online video presentations -- together
accounting for more than a quarter-million words in an average year.
Formerly Editorial Director of Retail Insights, Kevin coordinated all
programming and served as Producer/Writer/On-Camera Reporter for an
internationally distributed, video magazine-style business program.
He has been a political and government reporter; a newspaper and
magazine feature writer; and a publicist handling accounts such as The
New Yorker, Cable News Network, and the Public Broadcasting System.
Kevin was once a bodyguard for Farrah Fawcett; acted in a major motion
picture; and even wrote a segment of the French animated television
series, "Barnyard Commandos." He recently completed his first marathon,
and makes a mean seafood risotto.
He lives with his family in Connecticut.
